PDF Ebook Framework for Marketing Management (5th Edition), by Philip Kotler, Kevin Lane Keller
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Framework for Marketing Management (5th Edition), by Philip Kotler, Kevin Lane Keller
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.
- Sales Rank: #24279 in Books
- Published on: 2011-03-03
- Ingredients: Example Ingredients
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .90" w x 7.30" l, 1.20 pounds
- Binding: Paperback
- 360 pages
Most helpful customer reviews
17 of 18 people found the following review helpful.
Boring
By Sasha66
It is basically page after page of definitions and descriptions of concepts. Not many examples of good strategies. It is like reading a thesaurus. I hate this book.
16 of 18 people found the following review helpful.
Definitions
By Robyn
This book contains page after page of definitions and reads like a dictionary in paragraph form. The test bank (that my professor uses) is full of definition questions. At an MBA level, this is a mockery of the students' abilities. By graduate school it is safe to say we know how to memorize definitions. We are looking for applicable marketing skills, which are not addressed in this book. Waste of money!
4 of 4 people found the following review helpful.
Dry...so very dry.
By S. J. Owens
While, on one hand, this book is logically organized to present the given information, it presents it as drily as possible, with very few examples to help color understanding. It is torture to try to get through it. Fortunately, it's for an MBA class that I already know most of the material of from working in marketing. If this was new material to me, I think I would really have a hard time using this book as a learning tool. Also, you will be shocked at how small it is. $125-ish for this little, boring book is criminal.
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