Selasa, 16 Juli 2013

[J362.Ebook] Fee Download Beyond War: Reimagining America's Role and Ambitions in a New Middle East, by David Rohde

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Beyond War: Reimagining America's Role and Ambitions in a New Middle East, by David Rohde

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Beyond War: Reimagining America's Role and Ambitions in a New Middle East, by David Rohde

A groundbreaking look at America’s role in the Middle East—from the Pulitzer Prize–winning author of A Rope and a Prayer

Distilling eleven years of expert reporting for the New York Times, Reuters, and the Atlantic, two-time Pulitzer Prize winner David Rohde presents an incisive look at the calamitous privatization of the war on terror. Beyond War is a clarion call for change in American policies and attitudes toward a rapidly changing Middle East. Rohde argues that using lethal force is necessary at times, but economic growth and Muslim moderates —not American soldiers—will eradicate militancy in the long term. Vast mistakes have been made, but it is not too late. By scaling back our ambitions, focusing on economics and working with Muslim moderates, we will achieve more.

  • Sales Rank: #1003625 in eBooks
  • Published on: 2013-04-18
  • Released on: 2013-04-18
  • Format: Kindle eBook

From Bookforum
Beyond War is an uneven book. While Rohde launches a laudable critique of American institutions abroad, he cannot escape a nagging idealistic vision of the benevolent power of US influence. Rohde argues against war, but advocates the soft power stratagem of waging a financial and diplomatic campaign for the hearts and minds of the Middle East, proposing to support a new cohort of "moderate" groups that share American values through business investment and innovative programs. In an author's note, Rohde humbly explains that he was kidnapped and held hostage in the tribal areas of Pakistan and promised his family he wouldn't travel to dangerous places anymore. But the absence of on-the-ground reporting in the second section is not the real problem; the more basic difficulty is that Rodhe's prescriptions aren't radical enough for the task at hand. —Suzy Hansen

Review
"[People] interested in American foreign policy and sustainable development will appreciate the book's substance and approach." ---Publishers Weekly

About the Author
David Rohde is a Pulitzer Prize-winning journalist and the author of Endgame: The Betrayal and Fall of Srebrenica, Europe's Worst Massacre Since World War II.

Patrick Lawlor has recorded over three hundred audiobooks in just about every genre. He has been an Audie Award finalist multiple times and has garnered several AudioFile Earphones Awards, a Publishers Weekly Listen-Up Award, and many Library Journal and Kirkus starred audio reviews.

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14 of 15 people found the following review helpful.
Beyond War by David Rhode - Book Review
By Ted Lehmann
David Rohde, a distinguished journalist who has covered the Middle East extensively, has written a book examining US policy and behavior in the Middle East with a particular emphasis on post 9/11 activity. In Beyond War: ReimaginingAmerican Influence in a New Middle East (Viking, 2013, 240 Pages, $27.95) David Rohde explores the systematic failures of policy in Afghanistan, Iraq, and Pakistan which have led to worsening relations in the Middle East. He concentrates on the extensive reliance on employing military contractors to undertake activities which should be dealt with by the military, intelligence, and diplomatic arms of the government, but which have become relied upon because of reduced funding and the difficulty of responding to specific needs posed by the arcane hiring practices in today's underfunded government. The examples he presents are chilling in their depiction of the devolution of U.S. influence where success would have been achievable under different circumstances. Read the rest of my review over on my blog [...]

1 of 1 people found the following review helpful.
Important Message in a Subtle Way:
By Abdul M. Gill
In the core of Mr. Rohde's recommendations is the good old rule of "live and let live." The only way to earn respect is by giving it to others. Guns can earn you fear, but you can't expect them to love you and respect you in return. We Americans have got to learn to respect the difference of values, norms and opinions. The era of imperialism is long gone. Mr. Rohde has tried to convey this message in a very subtle way. If it doesn't look exactly like us, doesn't walk quite like us, doesn't talk like us, it may still be a human being and may have right to live!

0 of 0 people found the following review helpful.
Short, engaging, clear read
By David G.
Clear prose and rapid treatment of the subject sometimes feels like skimming over the surface but a very thoughtful read of America's efforts to put nations back together in the time after 9/11.

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Senin, 15 Juli 2013

[B961.Ebook] Free PDF Jane's Armour and Artillery 2001-2002From Janes Information Group

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  • Sales Rank: #5313145 in Books
  • Published on: 2001-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 12.75" h x 8.75" w x 1.75" l,
  • Binding: Hardcover
  • 905 pages

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Minggu, 07 Juli 2013

[A705.Ebook] Download PDF Minimalism: Art and Polemics in the Sixties, by James Meyer

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Minimalism: Art and Polemics in the Sixties, by James Meyer

The simple question “What is minimalism?” has defied simple answers. Artists known as minimalists have distinctively different methods and points of view. This highly readable history of minimalist art shows how artists as diverse as Carl Andre, Donald Judd, Robert Morris, and Anne Truitt came to be designated as minimalists during a series of exhibitions in the 1960s.
“I can think of no book that even undertakes a comparable art historical account—not merely tracing a movement year by year, but showing how the movement’s consciousness of itself emerged.”—Arthur Danto, Times Literary Supplement
“Many skeptics deem the sixties too close for comfort and hence not suitable for an art history in the grand tradition. James Meyer proves them wrong. Minimalism: Art and Polemics in the Sixties establishes a historical precision and seriousness that many have thought lacking in the recent wave of writing about postwar American art.”—Christine Mehring, Art Journal
“By far the best account to date of Minimalism’s development and the essential point of departure for all future research on the subject.”—Pepe Karmel, Art in America

  • Sales Rank: #102245 in Books
  • Published on: 2004-08-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.08" h x .91" w x 7.68" l, 2.52 pounds
  • Binding: Paperback
  • 348 pages

From Publishers Weekly
James Meyer, exploring the debate over artists like Sol LeWitt, Donald Judd, Anne Truitt, Robert Morris and Dan Flavin in Minimalism: Art and Polemics in the Sixties, attempts to make sense of minimalism as an artistic moment. Meyer (editor of Minimalism) points out that, at first, the term "minimalism" was derogatory, implying that the art was too reduced and abstract. In the late '60s, the label lost its stigma as the work was widely recognized by major museums, and minimalist art headed toward canonization. Meyer analyzes that process as well as the backlash against minimalism by leftists, especially in Europe, who associated it with American cultural imperialism. He also places minimalist art in a broader cultural context, noting the stripped-down, austere sensibility that prevailed in '60s fashion and design, making the book attractive to anyone who enjoys cultural history. 130 b&w, 30 color photos.

Copyright 2001 Cahners Business Information, Inc.

Review
“Meyer’s writing is intelligent, informed, and subtle. The book is well produced and generously illustrated with good quality colour and black and white images.”—John A. Walker, Art Book


“This new volume combines a sophisticated reading of the critical discourse surrounding Minimalism with a step-by-step history of the work’s development and its appearance on the public stage from 1961 through 1968.”—Pepe Karmel, Art in America

About the Author
James Meyer is associate professor of art history at Emory University.

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0 of 0 people found the following review helpful.
Five Stars
By Mecho
Great book.

4 of 5 people found the following review helpful.
Essential and Readable
By Brian D'Amato
This book is already becoming the standard work on the etiology of the movement. Meyer combines a complete mastery of the period's theoretical issues with a sleuth's approach to its historical narrative. Essential.

71 of 74 people found the following review helpful.
review of Minimalism (Themes and Movements)
By Lane Banks
A glorious book combining a multitude of exquisite images of important Minimalist works with an unusual book design that includes overlapping fonts, and font sizes that progressively downsize as the reader moves through the text. (The book designers must have had a ball with this job.)
The first section is loosely defined as a history of the development and basic tenets of Minimalism. An idea that weaves throughout much of the work termed Minimal is the use of serial geometry, industrial materials, and factory production methods that deny the centuries-old tradition of art as a unique, hand-crafted object that cannot be replicated. Although Minimalism is no longer avant-garde, its influences are felt today in Conceptual and process art, as well as Neo-Geo. This section goes beyond the traditional survey that simply is a factual list of themes or ideas utilized by each particular artist to also include critical response to the work. Minimalism is broadly characterized as a response to and reaction against the subjectivity, gestural mark-making, and private vision of Abstract Expressionism.
The bulk of the book, the second section, is given to reproductions of the works by the Minimalist artists and those often associated with Minimalism. Large photos are accompanied by captions that describe that particular piece.
The third and final section is a collection of writings, interviews, and other publications by critics and the artists themselves, chronologically arranged to illustrate the chain of discourse eminating from important exhibitions of Minimalist work.

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[S599.Ebook] Download Introduction to Biopsychology (3rd Edition), by Andrew Wickens

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Introduction to Biopsychology (3rd Edition), by Andrew Wickens

Introduction to Biopsychologyis a lively and engaging introduction to brain and�behaviour.� This edition has been substantially re-written and extended throughout to provide more information and detail on all key areas of the syllabus.��Assuming no background knowledge in biology or psychology�this book will help any biopsychology student keep abreast of the latest developments in this dynamic and forward-looking area of psychology. New topic coverage includes a comprehensive look at sensory systems which affect our perception and understanding of the world around us, and a unique insight into degenerative diseases of the brain including Alzheimer’s, Parkinson’s� and Huntington’s diseases.� This new expanded edition leads the reader with ease through exciting and cutting edge research, including recent advances in cognitive neuroscience and genetics, which illustrates how the discipline is moving forward.

The companion website to Introduction to Biopsychology has also been substantially updated and can be found at www.pearsoned.co.uk/wickens. This fantastic learning tool provides additional support through interactive animations to bring study of the brain to life; mind maps to aid learning and retention of information; multiple choice questions and exercises to test progress; an essay-writing guide to assist with assignments and links to relevant websites for further research.

  • Sales Rank: #467246 in Books
  • Published on: 2009-12-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.40" h x 1.00" w x 7.70" l, 2.70 pounds
  • Binding: Paperback
  • 664 pages

From the Back Cover

Introduction to Biopsychology is a lively and engaging introduction to brain and�behaviour.�Assuming no background knowledge in biology or psychology�this book will help any biopsychology student keep abreast of the latest developments in this dynamic and forward-looking area of psychology. Its modern feel and friendly format provides academically rigorous information on all key areas of the discipline in a clear and easy-to-read way. Supported throughout by diagrams and images, this new expanded edition leads the reader with ease through key concepts and cutting-edge research in biopsychology.

This edition:

  • Includes a NEW comprehensive and wide-ranging chapter on sensory systems, which affect our perception and understanding of the world around us
  • Includes a NEW chapter providing a unique insight into degenerative diseases of the brain including Alzheimer’s, Parkinson’s� and Huntington’s diseases
  • Contains an extensively revised chapter on emotion, including information on the fascinating role of frontal lobes in behaviour, and the rise and fall of psychosurgery
  • Has been substantially re-written and extended throughout to provide more information and detail on all key areas of the syllabus
  • Places a strong emphasis on the historical development of the subject to help students gain a deeper understanding of the main themes in biopsychology
  • Describes exciting and up-to-date research, including recent advances in cognitive neuroscience and genetics, which illustrates how the discipline is moving forward.
  • New special interest boxes that provide new insights into the brain and will stimulate debate. These include topics such as: how laughter affects the same areas of the brain as cocaine; what happens when a blind person sees again; and whether your sleeping habits make you a lark or an owl!

This edition includes bibliographies to encourage further reading, and a detailed glossary to help students get to grips with key concepts. It also features search terms to help students�locate further information on the Internet.

The companion website to Introduction to Biopsychology has also been substantially updated and can be found at www.pearsoned.co.uk/wickens. This fantastic learning tool provides additional support for students and includes:

�������� Interactive animations to bring study of the brain to life

�������� Mind Maps to aid learning and retention of information

�������� Multiple choice questions and exercises to test progress

�������� An essay-writing guide to assist with assignments

�������� Links to relevant websites for further research

Dr Andrew Wickens is a senior lecturer at the University of Central Lancashire and specialises in teaching�biopsychology and neuroscience.

"A detailed account of the important areas of Biopsychology written in a friendly and accessible ‘voice’. Students will particularly welcome the applications of Biopsychology to mental illness and degenerative diseases of the brain... examples bring the subject to life in an applied setting and remind students of the rich tapestry of research and history in the area." Dr. Paul Aleixo (De Montfort University)

"A very accessible and informative introduction to Biopsychology including excellent illustrations and numerous up-to-date research examples. The two new chapters... are a welcome additionto the�third edition and contribute to a better coverage of research topics relevant for Biological Psychology today." �Dr Hannie van Hooff �(University of Kent)

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6 of 6 people found the following review helpful.
A great book for Biopsychology students and those who are interested in brain.
By Amazon Customer
If you are looking for a `friendly' book that gives you a comprehensive introduction on Biopsychology. This is the one to go for. It is meant to be a textbook, yes, but it could also be an enjoyable read for those who are interested in why we behave the way we do, for example, why do we sleep? Why have sex? What cause satiety and appetite?

The book starts off nicely with the introduction to neurons, brains and biological psychology before proceeding to chapters covering a wide range of topics such as sensory systems, the control of movement, hunger, satiety and body weight, emotional state, sleep, sexual development and behaviour, learning and memory, language and cognition, mental illness, drugs and addiction, degenerative diseases of the brain, genes and behaviour.

You don't need to have a previous background in psychology to be able to follow the book. (I have no background in psychology. My educational background is in Mathematics with secondary school science knowledge, plus English is not my first language and I can follow the book just fine.) The way the book was written is as if the author is talking to me. I have enjoyed reading this book. Despite the book being labeled as a textbook, it does not give a tranquilising effect like many other textbooks do.

You can either start off from chapter 1 or jump to any chapter of your interest. When my friend saw this book, he flipped through the contents and jumped right to the sex chapter.

Another `nice' features of this book apart from it being very well-written in a language accessible to non-psychology major and laypeople alike are that it is well-illustrated, a clear and concise summary at the end of each chapter. The book also includes a list of further reading for each chapter so that the readers can expand their knowledge of the topic.

A thumb up for this book from me. :)

0 of 0 people found the following review helpful.
great learning resource
By Amazon Customer
Excellent book, the language can be alittle challenging but overall I've learned so much from this book. Extremely rich in content.

0 of 0 people found the following review helpful.
just ok
By Ayodeji
its brand new and was well packaged its just exactly like the way it looks with colours and pictures, nice book

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Sabtu, 06 Juli 2013

[Y480.Ebook] Download Ebook Princes of the Yen [In Japanese Language], by Richard A. Werner

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Princes of the Yen [In Japanese Language], by Richard A. Werner

  • Sales Rank: #2027652 in Books
  • Published on: 2001
  • Binding: Tankobon Hardcover

Most helpful customer reviews

10 of 11 people found the following review helpful.
The Best Book Ever Written About the Japanese Financial-Industrial System (and I've read hundreds during the last 40 years)
By George Tait Edwards
I am an expert on the financial-industrial system of Japan, and I have co-authored two books with John Carrington and written another two, but this book escalated my detailed knowledge of that system by several orders of magnitude.

This is an astonishing, timely and well-written book. Not only does it set out the Ministry of Finance/Bank of Japan investment credit creating policies that lie at the root of the Japanese economic miracle, but it also explains how the Japanese asset price bubble happened because of BoJ speculative credit creation. It discusses how the "lost decade" of the 90s occurred because the "Princes of the Yen" running the Bank of Japan sat on their hands and did not create the credit that would have put an early end to that long depression. The "Princes" �did that because the BoJ had the objective of "Structural reform" - of creating in Japan a US-style hire and fire economy, lowering average and median wages and prioritising profits, with privatisation and less welfare through reduced government spending. The book therefore corrects several prevalent misconceptions. Economists need to understand that money is not just a neutral medium of exchange, for the creation of money by the central bank is not neutral, it can be earmarked investment credit, stimulating productive investment and economic growth, or it can be speculative credit, forcing asset and land prices up and creating a subsequent misery-creating recession, with the possibility of the central bank not creating the necessary credit creation that can end depressions. This book argues that all central banks need to operate under democratic control and should not be independent, because if they are, they may (as the BoJ did) adopt and practise policies to the detriment of the economy and to all those who make their living by working in it. The failure of Japan's growth during the 1990s was not, as many western commentators assume, the failure of the Japanese investment-credit-creating growth model, but the predictable failure of Western neo-classical economics when the BoJ tried to force these policies upon an unwilling Japan. The additional topics that this book covers are many, but just to give a few headlines that can be covered in a brief review: this book illustrates a better investment-credit-creating method of running an economy; shows how the boom-and-bust cycle which is the blight of many economies could be reduced by limiting the central bank's credit creation for speculation; names the names of those responsible at the BoJ for the "Look no hands" credit-reducing depression-lengthening policies of the 1990s; indicates that the current AsIan zone of high economic growth are the countries which were occupied and controlled by the Japanese during the war, when the local leaders (mainly in South Korea and Taiwan) learned growth-accelerating investment credit creation during the wartime Japanese administration; and points out that the economic growth procedures adopted in post-war Japan were implemented by the same personnel who had piloted them during wartime while working in the Manchurian Railway Company.

Werner’s observations have a direct relevance to the European�and American contexts. The Reichsbank has been reborn as the ECB and its processes of credit creation are outside democratic accountability and control. Europe’s long recession is being extended by the ECB’s obsession with low inflation when, as Werner points out, the ECB should be creating earmarked investment credit to produce higher investment, growth and employment. Werner observes that the independent Reichsbank previously caused the mass unemployment in 1930s Germany by insisting on the impossible - that firms which had invested bank loans in plant and equipment should nonetheless repay the loans earmarked for that purpose - with the inevitable result of bankruptcies, mass unemployment and the destruction of economic capacity. Werner argues that the independence of the central bank is no guarantee of their practice of appropriate policies and that inflation control is not the only economic objective. He concludes that whatever the failures of politicians, they are the elected authority who have the democratic right to determine the country’s economic policy, and central bank independence is unlikely to deliver that objective, because adequate investment credit has never been created by an independent central bank. The post-war German-Japanese financial-industrial systems created great economic growth.Werner shows how the Bundesbank was successful not because of its independence from the government, but because of its reduced independence compared to the unaccountable Reichsbank: the Bundesbank was made accountable to parliament (Bundestag) and its legislation, such as by the stability and growth law of 1967. Bank independence has not produced comparable results. The American Federal Reserve is similarly not subject to any democratic accountability except for Alan Greenspan's and his successor’s occasional talks to the Congress.

Above all, Werner uses the relatively recent technique of Granger Causality analysis to show that investment credit creation is the predictive egg that precedes the subsequent chickens of growth, and thus provides calculations of the predictive causality about how bank-generated finance can create real growth or speculative asset bubbles. (Sir Clive Granger, along with his colleague Robert Engle, was awarded a Nobel Prize for contributions to economics, perhaps for his development of Granger Causality Analysis, which tests the validity of predictive causative links between two items of economic data).

The author of this book - Richard Andreas Werner - was the first 1991 Shimomura Fellow but the Japanese, following their usual practice of concealing Dr Osamu Shimomura's (1910-89) great contribution to economic growth theory and practice from Westerners, apparently did not tell Werner who Shimomura was and why he was "Japan's most influential post-war economist." No matter - Werner has competently worked things out for himself, independently arriving at understandings similar to the Shimomura model of Japan, and producing �these by inductive reasoning from the economic data and demonstrating their validity through the Granger calculations. Werner's book reports upon more extensive results than Dr Osamu Shimomura's model of the Japanese economy does, because Shimomura only (only?) deals with how BoJ investment credit creation �increases economic growth while Werner also points out how growth in central bank credit creation can be misused to fund the speculation of an asset bubble, and how the lack of appropriate credit creation following a recession can create a long lasting depression. Werner's work could not be more relevant to today's economic circumstances.

If you are a student of economics, buy this book. Your teachers and lecturers, trapped in the prevalent neo-classical mindset, are unlikely to tell you anything as relevant as this book will. Challenge their complacency. And if you are a Professor of Economics, get yourself re-educated by buying, reading and understanding this book. If you are a member of the public or a civil servant or anyone interested in economic policy and how we could have a more flourishing economy, buy this book - it tells you about that. Finally, if you are a politician, please read this book, for it contains better growth-assisting policies than any being currently taught, reported upon, or practised in the West, and you should learn about these and how to to apply them.

A truly great book and a curtain-raiser for Werner's "New Paradigm in Macro-Economics" which is equally excellent

10 of 10 people found the following review helpful.
Globally relevant
By Daniel C Hayes
Having heard Richard speak in Tokyo I realized that my neoclassical views of economic and monetary policy was in need of urgent updating. The facts, observations and political elements involved in central banking policy and how this is ultimately controlled by the "Princes" in Japan provides the context for a great leap of understanding in the prolonged recession of the lost decade and the perceived need for crisis to create change. Richard also provide invaluable historical insight to the economy of Japan, which will aid understanding the present day culture, salary men and what happens when incentives are correctly employed. He also explores the reasoning behind the Asian crisis and this flows well having built up solid illustrations of US cronyism.

Richard also provides a gem of last chapter in exploring the actual versus perceived independence of the Bundesbank, the European Central Bank and the need for extreme caution in creating truly independent, un accountable ECB, which does not guarantee good policies. This chapter has led to a much clearer understanding of a single European currency, bank and policy and has helped form what I feel is a much more accurate opinion.

Very good research and observations through out and employing evidence on trial approach with Dr Watson showing up makes the central theme very compelling. This also makes the book easy to digest.

7 of 8 people found the following review helpful.
Still worth reading in 2007
By JimBee
Mr. Donovan's review is excessively dismissive, IMHO. There is a lot of solid information in this book that is hard to find elsewhere. His case for a central banker's "conspiracy" isn't airtight (he doesn't explicitly state it, though it is implied in the text) but regardless he points out some worrying myths and conflicts of interest that we all need to be more aware of.

The author presents evidence that central bank "independence" is actually more like unaccountable autonomy and that this can be disastrous for the economy (and has been so in the past). A huge conflict of interest exists in that the banks collect and publish their own economic statistics--allowing them to fudge the numbers or highlight irrelevant statistics while de-emphasizing vital numbers that would call some of their decisions or powers into question. He makes the plausible case that technocrats are not immune to the corruptions and biases of power and can't be blindly trusted to do the right thing.

Most of the book concerns Japan. I've read maybe a dozen books on the Japanese economy and this one has the most plausible explanation for the strange economic policies of that nation I've seen so far--though I can't help feeling his analysis is incomplete. Anyone interested in the Japanese economy who feels dissatisfied with the explanations they've come across for events in that nation should read this book. Your understanding will be advanced, though perhaps you will still have questions.

The Japanese system is opaque and corrupt--it shouldn't surprise anyone that conspiracy theories abound, and that even respectable authors can sometimes sound like conspiracy mongers. There really is a powerful oligarchy in Japan that pulls strings from the shadows. There really are things that happen for which the official reasons sound implausible.

You can view the TOC and some excerpts on google books.

Other titles worth looking at are "The Yamato Dynasty" which has a lot of insight into the US Japanese ties and dares to say that those who run Japan are crooks, "Japan's Policy Trap" which is more technical, "Who Rules Japan" for some info on Japan's ruling class, and "Inventing Japan" a short, well written post-Meijii history for newbies.

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Jumat, 05 Juli 2013

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The Complete Idiot's Guide to Facebook Marketing (Complete Idiot's Guides (Lifestyle Paperback)), by John Wayne Zimmerman, Damon Brown

This book is a step-by-step guide that will walk individuals and businesses through how to promote products and services on Facebook to create relationships, advocates and bottom line profit.

The authors of this book are real world social media experts that train thousands of professionals on the latest social media strategy each month and will share with you.

  • How to get started with social media and Facebook
  • How to develop your strategy for the optimal results
  • How to integrate social media into your marketing plan
  • How to build a Facebook fan page and group page
  • How to get people to see your newsfeed
  • How to get people to engage
  • Mastering Facebook Ads
  • Expertly using reports and analytics
And ultimately, mastering Facebook marketing.

  • Sales Rank: #1376100 in Books
  • Brand: Zimmerman, John Wayne/ Brown, Damon
  • Published on: 2012-03-06
  • Released on: 2012-03-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.06" h x .69" w x 7.44" l, 1.20 pounds
  • Binding: Paperback
  • 336 pages

Review
Watch the video below. youtube.com/watch?v=dvB8DTu1Jh4

From the Author
Is Your Business Likeable?

The core of Facebook marketing comes down to really one question: do they like me? It sounds childish, and it probably recalls days of pimples and sweaty hands. But this is what Facebook is all about: connecting with past friends and new colleagues, becoming visible to your community, and potentially - being the most popular.

Being likeable is key to an established presence on Facebook.

What Makes a Likeable Business? The question that a consumer will ask regarding your business on Facebook is this: will this company care more about making a profit than my well-being?

Translation: Do they even care about me enough to talk to me and respond to me? Great products and services help influence people to like business but it's the people behind the business that really make the business likeable. Not a logo, or a cool product-although these are important, too.

Social media marketing has opened the gates to a more social world online. Consumers are able to reach businesses and have conversations with them 24/7 now in a form where everyone can see the conversation. If people representing the company are unpleasant or even mean-spirited, everyone sees this and it hurts the likeability of the brand. When we think about the businesses we like the most, we think about people within the businesses that are completely selfless, who give help at a moment's notice, and who go above and beyond their normal duty.

It's the attendant at the ice cream parlor who gives me an extra large scoop of mint chocolate chip, the waiter who brings my little girl a balloon, or the bartender that knows what I like to drink and hands me my favorite beer as I sit down.

You can do the same nice gestures on Facebook.

  • You can congratulate fans for any successes they may post with a big thank you, happy birthday, happy anniversary
  • You can supply fans not only with a short answer to their question, but a link to a page on your website, blog, or video that talks more in-depth about the topic they asked about
  • You can make them 'fan of the month' by the amount of interaction they have taken on your Facebook page in a given month and promote them
  • If a fan has posted a question, and you don't know the answer. Ask all of your fans the same question to see if the greater audience might know
  • You can encourage your fans to network with each other by asking them to all introduce themselves
By developing relationships with your fans, you will get to know them and that will make the difference in loyal fans versus just another metric. And, you'll have a picture of that fan to help you remember who they are and what they look like.����

About the Author
John Wayne is the Co-Founder of Social Experts - �a social agency that guides businesses through the new world of social media marketing by defining social media strategy, social media training, and offering full social media management. John has owned several successful businesses and has trained over 25,000 professionals on social media marketing.

Damon Brown is a freelance writer who has contributed to more than 50 publications and covers technology for Playboy, WIRED, and Sync. He also writes for the music publications SPIN and The Source.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Awesome insights!
By DJC photography
I'm growing my business every day through effective Facebook and social media marketing, or so I thought! This book has helped me leverage amazing tools in Facebook to create winning and profitable behaviors and RESULTS!! It brings to light the things I never knew were at my finger tips! Thank you for helping make my dream a success.

2 of 2 people found the following review helpful.
Great Read!
By Amy Porterfield
"John nails this book on the head by combining not only Facebook marketing and the essentials needed to do it step-by-step, but he also ventures into the real questions that drive social media - how do I gain exposure and attract the people that really matter to my business? It's a self-help social media book addressed in a fun and humorous way. Give this book a read."

1 of 1 people found the following review helpful.
Practical and relevant advice presented in an easy-to-read manner.
By AT
This book does a fabulous job helping businesses learn how to leverage the power of Facebook. Everyone thinks that being on Facebook will have instant benefits. But few realize that Facebook is a tool to build relationships with current and potential customers. It is not a pure sales platform. And this is where this book excels the most - it advocates using Facebook for building relationships, not hard selling. It also gives step-by-step instructions on how to implement the suggestions in the book. Finally, all of this is presented in a very easy-to-read manner. I teach entrepreneurship to undergraduates and plan to recommend this book to all of my students who are serious about starting their own businesses.

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Rabu, 03 Juli 2013

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The Secret to God’s Light


“The Secret to God’s Light” was not written to start a new religion. This book was solely written to reveal the mysteries from the Bible. The Bible was written in codes and therefore not understood by many Christians of modern times. People are changing the Bible, which is the only true map which leads to God; to suit their own human way of understanding. This will inevitably lead to losing all of God’s hidden truth in time.

“The Secret to God’s Light” serve's as a guide, which helps readers understand the hidden mysteries of the Bible. This is only possible when one gains the wisdom required to crack its codes.
Was Adam the first human being on earth?
Does the Bible contradict itself?
Is Genesis a recording of the physical creation?
How is it possible for a spirit to burn in a physical fire?
Has Christianity lost the true path?
Why was the Bible written in codes and parables?
Is it possible to find the kingdom of God before we die?
Is Jesus man or spirit?

About the author:
Nicky has been a seeker for more than 40 years. God has taken him on a journey through all religions; not to judge but to learn how it all fits together. He is a successful and well experienced businessman. Nicky has now completely devoted his life to writing and to share this ultimate truth with the world, regain lost souls and give religion back to the seekers who so deserve to know the truth.
Nicky was not the writer of this book, he was merely the privileged medium whom God used as an instrument to put these mysteries onto paper.

For more information please visit
www.themembersofchrist.com

  • Sales Rank: #2934483 in eBooks
  • Published on: 2015-05-17
  • Released on: 2015-05-17
  • Format: Kindle eBook

Most helpful customer reviews

2 of 2 people found the following review helpful.
THE MYSTERY THAT WAS HIDDEN FOR AGES AND GENERATIONS REVEALED
By abraham willemse
Never ever I came across a book that influence my life and the way of thinking and the way of worshipping GOD, this book THE SECRET TO GODS LIGHT . Ever since I bought this book on the 20th of May 2015 I never stop reading this book. This book openend my spiritual eye , Iam presently dying every day (not literally )so that Christ can live in me , never ever in my life I strife to live the way GOD wants us to live and understand the Bible and its code the way God wants us to understand. I want to thank the writer of this book (THE SECRETS TO GODS ) for allowing GOD to write this book through him I can truly see that you were the vessel and God the writer. Personally I think think this book is a must in every household all over the earth. For years I was ask question by my children which I could not always answer correctly . THIS book the secrets to Gods light make it now possible for me and my family to understand the Bible code thanks again for this blessed book.
I Was seeking GODS kingdom at the wrong places but this book teaches me where to seek and find God.

0 of 1 people found the following review helpful.
Five Stars
By Mohanraj
Nice ebook ..

See all 2 customer reviews...

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