Jumat, 10 Desember 2010

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Paella, by Alberto Herraiz

  • Published on: 2011-06-01
  • Binding: Hardcover

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0 of 0 people found the following review helpful.
The Paella Bible
By Brenda Bell
This is a wonderful book! Everything you ever wanted to know about paella.

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Minggu, 05 Desember 2010

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A Calculus text covering limits, derivatives and the basics of integration. This book contains numerous examples and illustrations to help make concepts clear. The follow-up to this text is Calculus 2, which reviews the basic concepts of integration, then covers techniques and applications of integration, followed by sequences and series. Calculus 3 finishes this series by covering parametric equations, polar coordinates, vector valued functions, and multivariable functions. A free .pdf version of all three can be obtained at apexcalculus.com. In Version 3.0, numerous corrections have been made to the content of Version 2.0. Also, throughout the 3.0 volumes, the graphics of 3D content are interactive in .pdf form - the reader can click/drag, pan/zoom! See more at apexcalculus.com.

  • Sales Rank: #22764 in Books
  • Published on: 2015-06-04
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .69" w x 8.50" l,
  • Binding: Paperback
  • 304 pages

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0 of 0 people found the following review helpful.
Five Stars
By Amazon Customer
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Alright book

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Jumat, 03 Desember 2010

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His Lullaby Baby (Toby & Addy) (The Baby Saga Book 5), by Airicka Phoenix

Nothing ever happens by accident.

Ex-combat search and rescue officer Toby McClain had seen all aspects of humanity in his ten years of service until friendly fire took him out of action. But bitterness was something Toby could never do. He was alive. He had his family and, after being ambushed by a door, he had his eyes on the sexy new innkeeper.

Adelaide Nixon had felt the burn of love once already. It was a mistake that cost her six years of her life. It was a punishment she never wanted to feel again, especially when there were two little people who depended on her to keep them safe. The last thing she wanted or needed was the attention of a guy whose family kept the gossip mills turning.

But no secret ever stays hidden in a place like Willow Creek. Even as Toby breaks through Addy’s walls, a new threat comes to town, leaving her no choice but to put more than her heart in Toby’s hands and trust him not to destroy her.

This book is NA and intended for a mature audience.

Other books in this series:
Forever His Baby (Sloan & Lily) - Book #1
Bye-Bye Baby (Cole & Beth) - Book #2
Be My Baby (Calla & Jared) - Book #3
Always Yours, Baby (Willa & Damon) - Book #4
His Lullaby Baby (Toby & Addy) - Book #5
Now available in ebook & paperback!

  • Sales Rank: #225105 in eBooks
  • Published on: 2015-10-16
  • Released on: 2015-10-16
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
2.5 out of 5 Stars
By Ana�s Neumann
His Lullaby Baby is the story of Toby McClain, another character from the McClain clan, which readers of the Baby Saga will already know a little about, as he is the son of Beth and Cole McClain. Toby is back in his hometown of Willow Creek as he has been accidentally shot in the army and suffers from severe pain in his hip. Soon, he meets inn-owner Addy Nixon and her 2 children, and is absolutely enthralled by her – to the point that he offers to help her with repairs for her inn in exchange. While the attraction between the two is very noticeable, Addy’s past prevents her from getting to close to Toby.

His Lullaby Baby (what a weird and unrelated title – let it be said) is Book 5 in the Baby Saga which seems to just go on from generation to generation. It also mean that there’s always a huge family history behind all characters and that makes the whole picture quite complicated. While the author does her best to explain how all the characters are related (or not related…) it still gets quite confusing some times, especially since this book encompasses 3 generations.

I’ve read every single book in this saga and must say that with every book, the author gets more polished in terms of writing style and vocabulary. The storylines also become more polished and less flat; and the characters become less impulsive. And in His Lullaby Baby , the story definitely has several angles which make it enjoyably complex, and the characters have more mystery to them (even characters which you thought you knew, like Toby’s mother Beth).

However, one of the things which totally did not work for me in this book was the pace. It was horrendously slow. The plot took AGES to unfold and it feels like it was always sidetracked by something (namely: antics from the rest of the ever-present McClain clan). It was great to see all those characters again, but at times it was just too much.

There was such a huge buildup where the plot was concerned, and when the shoe finally dropped, it wasn’t such a huge thing. There was maybe also a lot of unnecessary drama. And same thing goes for the relationship between Toby and Addy: huge tension buildup, and poor execution which happens VERY late in the book (if you get my meaning).

So all in all, while this could have been a great story, I just spent most of my time on this book in a totally bored state, so I can’t really recommend it…

0 of 0 people found the following review helpful.
A must read
By Diane Plourde
" You enthral me, enchant me, absolutely mesmerize and infuriate me"

I received His Lullaby Baby by Airicka Phoenix in exchange for an honest review. This is my 5 amazingly, brilliant star review for this story. I truly and immensely enjoyed this book. It was very funny, sweet and loving. It had everything to make it an outstanding story. Strong family bonding, it was very funny, there was even a little suspense and some mild action towards the end. Some parts of the story were heart breaking and even deals with some tough subjects. One of my favourite part of this book was the kids. Hannah is so adorable. The author focuses a lot on family.

Toby is a an injured war veteran who literally gets knocked on his butt by Addy. Airicka created a very humorous character with this one. She had me laughing out loud numerous times for the better part of the story. Toby is a fun , loving, joyful kind of guy who falls for Addy and her kids. He will do anything in order to protect them and keep them at harms way.
Addy is a "sweet" loving mother of 2 children. She's hiding from her past. Toby is her future. Together they will deal with her demons. The progression of their relationship was slow and steady and I appreciated that. I don't like rush.

I loved this book very much. It's highly entertaining and addictive. Once I started reading it, I couldn't put it down for very long. This book grabbed me and didn't let go until the very last page. The author created remarkable characters that will be hard to forget. The writing, the pace and the plot was well thought out. I love this series and it as heart. I love the real emotions I feel while reading this book even though they are fictional.

I strongly recommend this book. For better enjoyment, I would recommend reading the entire series in order. It's still a standalone but all of the characters from the preceding books come back and play major parts in this one. There is so much that happens in the first books that sets this story up. Although it could be read alone and as an HEA. Her previous titles are worth your time and money. I hope to see more of this series in the future.

0 of 0 people found the following review helpful.
Love unconditionally
By Kindle Customer
I really loved this series. I first came across His Forever Baby I think last year or the start of this new year. I read it in a day. I seriously loved it. Months passed and I decided it was time to re-read His Forever Baby then found out their was a second book! Bye Bye Baby was the second book that instantly became my favorite book of all times. I've read it about 6 times now.

I thought after that it was over but little did I know this was slowly becoming a five book series. Thank god!! And once I found out it was about the second generation McClain I knew I was in for a ride of my life.

Each book had it's own story that all came down to a family who loved unconditionally. You didn't have to be apart of their family to be loved that way. Damon, Jared, Beth, Lily, Rosie, and now Addy and her kids where bought into the McClain family as if they were always apart of the family. It was as if they were born to be loved by the two McClain brothers.

I know this review should be about this current book, which features our last McClain man Toby. Their so much to say about Toby. We knew he was a special person from Always Your Baby, but it was so small that you might have missed his presence. I didn't but I know others have. His love for his family and then Addy is so similar to his father Cole's love for Beth.

Not to give any spoilers but I really was mad at Beth for a really long time reading this book. At one point I even throw my phone down and said "I hate you so much, Beth!" I took a five minute break from reading. She wasn't the same woman I related to so closely in Bye Bye Baby. No more spoilers. I'm still a little hurt by her but still love her.

Addy is pretty strong. It's pretty amazing the things she live though and how she cared for her family. Sean my god I loved him. I had a good laugh with his interaction with Toby. I definitely love Hanna and Toby interaction he always seem to just go wherever her little mind went. Even though Addy was strong and honestly seemed unbroken Toby slowly started loving her and then you really saw her weak side. She really went though hell and back on her own. lt was only when Toby was literally hit by Addy that she really started to live again.

Overall this series is a must read. At this time all the books are 99 cents. Spend the $5 for all the books. Trust me you will not regret it.

See all 24 customer reviews...

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Selasa, 23 November 2010

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How many countless working hours have you spent on projects, proposals, paperwork, and meetings that felt useless or were ignored or dismissed? Hard work is not the same as real work. Half of the work we do consumes valuable time without strengthening the short- or long-term survival of the organization. In a word, it's fake. Not only does fake work drain a company's resources without improving its bottom line, it steals conviction, care, and positive morale from employees, and adds the burden of high turnover, communication breakdowns, and cultural patterns of poor productivity. But how can you turn fake work into real work? Internationally renowned business consultants Brent D. Peterson and Gaylan W. Nielson explain how to identify needlessly time-consuming and sometimes difficult tasks (which aren't always as easy to spot as they seem) and shift your focus toward rewarding work that will achieve results. With more than twenty years of experience, Peterson and Nielson have successfully helped corporations, government agencies, nonprofits, schools, and community groups increase their productivity and retain talented employees by understanding and using their skills on things that actually matter. They illustrate their advice with stories about real world employees who have been trapped by fake work. Fake Work offers solutions that will change the way you view work, including how to recognize fake work and how to get out of it, how (and what) to communicate with your colleagues to eliminate fake work, how to recognize and counteract the personality traits that encourage fake work, and how to close the gap between your company's strategies and the work that needs to be done to reach the results critical to your and your company's survival.

  • Sales Rank: #1174228 in Books
  • Brand: Peterson, Brent D./ Nielson, Gaylan W.
  • Published on: 2014-10-18
  • Released on: 2014-10-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .80" w x 6.12" l, .0 pounds
  • Binding: Paperback
  • 272 pages

From Publishers Weekly
Peterson, cofounder of the Work Itself Group, and Nielson, cofounder of the Ascent Group, seek to answer why people spend so much time doing so little real work—what they term a fake work phenomenon that mires employees in redundant tasks that result in low morale, cost overruns and organizational stagnation. While the authors nimbly dissect the problem, they fail to provide a road map for what they say is the most basic ingredient to doing real work, which is strategy; they reiterate the importance of a organizational strategy and keeping priorities, but fail to provide any sort of blueprint for floundering organizations to develop that strategy. Instead, the authors cover a number of irrelevant topics—how to be a good listener, how to be a good manager and how to maneuver in corporate culture. This overambitious book wants to be all things to all people: advice to workers and tactics for managers, but after the tests and stories and steps, there is little analysis to uncover better practices and processes. (Jan.)
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"'Synergy' means the whole is greater than the sum of the parts. These two authors have produced a superior, synergistic product on a subject of immense importance." -- Stephen R. Covey, author of The 7 Habits of Highly Effective People

"Read this book and get real!" -- Ken Blanchard, coauthor of The One Minute Manager� and The One Minute Entrepreneur™

"Fake Work powerfully diagnoses why most organizations and people are overworked and yet are underperforming, being trapped in the thick of thin things. It will forever change how you and your organization look at work -- and better yet, how real work is identified and done, and the results that follow." -- Stephen M. R. Covey, New York Times bestselling author of The Speed of Trust

"It is refreshing to be exposed to some new ideas with enormous practical relevance. Better yet, the authors propose actionable cures for this silent disease of fake work that most businesses don't recognize they have." -- Jack Zenger, CEO of Zenger Folkman and coauthor of the bestselling The Extraordinary Leader

"A must-read for anyone who works. The concepts within these pages will change your view of work and inspire you to focus on what's really important to the strategies of your company." -- Hyrum Smith, co-founder of FranklinCovey, CEO of Galileo

"The damage fake work does to our organizations is incalculable. Leaders who care passionately about both performance and people should pay close attention to this important book." -- Craig Swenson, president, Argosy University

"Fake Work masterfully helps you diagnose the symptoms and spot the root causes of fake work, and put your people on the path to work that really matters. An organization pays a heavy price when its bright, capable people quit and leave. But it's even more costly when bright, capable people quit and stay." -- Rodger Dean Duncan, author of ChangeSmarts: Engaging People's Heads, Hearts, and Hopes

"This remarkable book, backed by years of research, is a how-to-do-it road map leading to peak performance." -- Dr. Charles R. Hobbs, president, Unified Power, LLC

"Peterson and Nielson explore the depth and breadth of a subtle yet intriguing phenomenon that plagues contemporary work life. No one can afford to be without this book." -- R. Wayne Pace, Ph.D., founding president, Academy of Human Resource Development

Review
"'Synergy' means the whole is greater than the sum of the parts. These two authors have produced a superior, synergistic product on a subject of immense importance."-- Stephen R. Covey, author of The 7 Habits of Highly Effective People

"Read this book and get real!"-- Ken Blanchard, coauthor of The One Minute Manager� and The One Minute Entrepreneur™

"Fake Work powerfully diagnoses why most organizations and people are overworked and yet are underperforming, being trapped in the thick of thin things. It will forever change how you and your organization look at work -- and better yet, how real work is identified and done, and the results that follow."-- Stephen M. R. Covey, New York Times bestselling author of The Speed of Trust

"It is refreshing to be exposed to some new ideas with enormous practical relevance. Better yet, the authors propose actionable cures for this silent disease of fake work that most businesses don't recognize they have."-- Jack Zenger, CEO of Zenger Folkman and coauthor of the bestselling The Extraordinary Leader

"A must-read for anyone who works. The concepts within these pages will change your view of work and inspire you to focus on what's really important to the strategies of your company."-- Hyrum Smith, co-founder of FranklinCovey, CEO of Galileo

"The damage fake work does to our organizations is incalculable. Leaders who care passionately about both performance and people should pay close attention to this important book."-- Craig Swenson, president, Argosy University

"Fake Work masterfully helps you diagnose the symptoms and spot the root causes of fake work, and put your people on the path to work that really matters. An organization pays a heavy price when its bright, capable people quit and leave. But it's even more costly when bright, capable people quit and stay."-- Rodger Dean Duncan, author of ChangeSmarts: Engaging People's Heads, Hearts, and Hopes

"This remarkable book, backed by years of research, is a how-to-do-it road map leading to peak performance."-- Dr. Charles R. Hobbs, president, Unified Power, LLC

"Peterson and Nielson explore the depth and breadth of a subtle yet intriguing phenomenon that plagues contemporary work life. No one can afford to be without this book."-- R. Wayne Pace, Ph.D., founding president, Academy of Human Resource Development

Most helpful customer reviews

14 of 17 people found the following review helpful.
Enlightening, Accessible, and Enjoyable.
By Tyler Johnson
My Name is Tyler. I'm an actor, and a musician. At fist glance, a title like "Fake Work", immediately brings to mind the musical "How to Succeed in Business Without Really Trying."
As you delve into the book (further than 10 pages, Mr. Karten), you are immediately cast into a world of corporate nonsense, and Tom-Sawyer-foolery; where the things that seem so critical to being or SEEMING successful are placed under a microscope, and revealed to be a hindrance to oneself, or to whom one works for.
This book forces everyone to ask a Hamlet-esque question: Am I Doing Fake Work, or Real Work? As an Actor, I read this book without the focus of a corporate lens, and yet it still spoke to my profession as well. How many films have gone over-budget due to poor planning, or misguided alignment - the cogs in the proverbial machine not all turning at once? How many millions of dollars end up on the cutting room floor? How many of us - not just in our work, but in our lives - do things that don't serve our ultimate goals?
While reading this book, I conjured the metaphor of a beehive. In a beehive none of the worker bees are micro-managed. None of them spend time - or rather waste time - doing things that don't serve the hive. Every member on every level of the hive understands its strategic relevance to the success of the hive, and they all just do their job. (and they don't even get paid.)
I know full-well that a metaphor like this is missing the complex intricacies of any corporation or business, but the key message to me is: Understand your job, and how it helps your company thrive. From an extra to the producer of a film - everyone plays a critical role in telling a story successfully.
I don't know about anyone else out there, but the story of a long, hard day of bailing hay, and plowing the fields; and coming inside to a warm home-cooked meal and a smiling wife, is a Romance to me. The story of the person sitting in front of a computer, of staying up all night or weekend, of pots upon pots of coffee to get that one document done for your company, and have it ignored - is a Tragedy.
We could all use a little more family time, a little less stress, and a better economy, but this book won't solve that problem on its own - It needs the help of dedicated workers. Read this book. Follow the Paths and just do real work.

4 of 4 people found the following review helpful.
Making A Difference
By Wendy Conway
I was glad to come into a copy of this book "Fake Work". I am a supervisor at a computer support desk with student employees. Because of the stories and examples in this book, I have been able to teach better ways of thinking to my students. As they graduate and go on to jobs in all fields of work, I hope they take something with them to do real work and have time for family and to live life!

I love the examples throughout the book. The examples help me to find comparable situations in my work life as well as my home and family. I appreciate the time and experiences Mr. Nielson and Mr. Peterson have had and now share in this book.

Additionally, I love that each chapter has the "Road Map For Action" to summarize the learnings and give me a place to start asking questions.

I have told and retold the story about 'The Road To Nowhere' so many times. It has almost become a theme in my life.

I highly recommend this book not just for a manager to read, but for an entire organization to adopt the teachings of this book. Every member of the team can be a part of making a difference in their own way and collectively.

5 of 6 people found the following review helpful.
Honest Examination of "Fake" Work
By Pavel Somov, Ph.D., author of "Lotus Effect," "Present Perfect," & "Eating the Moment"
What a great book! A kind of anonymous whistle blow; yet another inconvenient truth about work-life. As a psychologist in solo private practice with zero necessity for "fake work," having read this book, I find myself feeling overwhelmingly fortunate with the opportunity to earn a living with minimum of pretense. "Fake work" - the phenomenon, not the book - is an existential calamity. Building roads into nowhere is what rotted Soviet style socialism from inside out (as they used to say in my country of origin, "they pretend to pay us, and we pretend to work"). Sure, work that is not aligned with company's strategic goals is a tactical productivity loss. But, most importantly, "fake work" is a loss of morale and authenticity of the work life - and as such a productivity loss of strategic (long-term) significance. On a personal level, given that the lion share of our adult time (and progressively more so) is spent at work, "fake work" (work without meaning) is an existential suicide. Peterson and Nielson are calling on us to step away from the ledge of work-life meaninglessness.

As a book, "Fake Work" is the kind of book that could have sent the authors to Gulag if it had been written in the Soviet Union. Peterson and Nielson, with a mixture of compassion and straight-shooting mercilessness, strip away the layers of corporate pretense, delving deep into the administrative and psychological motivations behind "fake work." The authors go well beyond the statement of the problem: they offer both individual-level (bottom-up) and managerial-level (top-down) solutions for preventing and/or controlling the morale- and bottom-line-rusting effects of "fake work."

As such, the book is a must read for anyone who works for anyone (I am allowing myself an assumption that self-employed individuals are less susceptible to the "fake work" phenomenon although, as the authors imply, this might not be necessarily so in the cases of where "billing for time" can create Potemkin-village illusions of productivity).

In short, "Fake Work" compels the employees and the employers to shift away from the paradigm of pro forma processes towards essence- and meaning-focused work. Why? Because it pays!

Pavel Somov, Ph.D., licensed psychologist, author of "Eating the Moment: 141 Mindful Practices to Overcome Overeating One Meal at a Time" (New Harbinger, 2008) [...]

See all 14 customer reviews...

Fake Work: Why People Are Working Harder than Ever but Accomplishing Less, and How to Fix the Problem, by Brent D. Peterson, Gaylan W. Ni PDF
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Fake Work: Why People Are Working Harder than Ever but Accomplishing Less, and How to Fix the Problem, by Brent D. Peterson, Gaylan W. Ni PDF
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Jumat, 12 November 2010

[Z965.Ebook] Download Ebook Citizen Marketers: When People Are the Message, by Ben McConnell, Jackie Huba

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Citizen Marketers: When People Are the Message, by Ben McConnell, Jackie Huba

The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year s block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services.

Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the user-generated media of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

  • Sales Rank: #1837845 in Books
  • Published on: 2006-12-01
  • Released on: 2006-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x .49" w x 6.00" l, .99 pounds
  • Binding: Hardcover
  • 224 pages

Review
A solid... insightful explanation of how the Internet has armed the consumer -- which is to say, everyone -- against the mindless blather of corporate messaging attempts. Drop everything and read this book --The Wall Street Journal

In the Internet age, the medium is no longer the message. As Ben McConnell and Jackie Huba show in this extraordinary book, people are now the message. Tens of millions of intrinsically motivated, self-expressive amateur content creators are overturning the old marketing orthodoxies. Citizen Marketers is a brilliant guide to this new landscape. It bursts with so many fresh insights and so much smart advice, you'll need a second highlighter --Daniel H. Pink, author of A Whole New Mind and Drive

Citizen Marketers has really inspired my thinking and the direction I am taking with my marketing team. Jackie Huba and Ben McConnell have convinced me of the way to engage today's consumer and provide a roadmap for how to do it. --Cammie Dunaway, former Chief Marketing Officer, Yahoo!

From the Inside Flap
The woman sitting next to you at Starbucks focused intently on her laptop may just be determining the next big thing.�In coffee houses, offices, homes, dorm rooms, and airport lounges around the world, millions of people use laptops and cell phones to become today's new publishers and broadcasters. Armed with only a broadband connection, these regular citizens are exercising enormous influence on culture and what we buy. �Who are they? What motivates them? In their provocative new book, Citizen Marketers, Ben McConnell and Jackie Huba explore the ramifications of today's burgeoning social media. As everyday people increasingly create content on behalf of companies, brands, or products—to which they have no official connection—they are turning traditional notions of media upside down. Collaborating with others just like themselves, they are forming ever-growing communities of enthusiasts and evangelists using videos, photos, songs, and animations, as well as the "user-generated media" of blogs, online bulletin boards, and podcasts. From the rough to the sophisticated, their creations are influencing companies' customer relationships, product design, and marketing campaigns—whether the companies participate willingly or not.�Whether freeing Fiona Apple, building buzz for Snakes on a Plane, or denouncing Dell Hell, citizen marketers are democratizing traditional notions of communication and marketing, even entire business models. Citizen Marketers examines some of the early winners and losers in this new culture of business, as well as some of its most noted constituents.

From the Back Cover
Advance Praise for Citizen Marketers: �"In the Internet age, the medium is no longer the message.�As Ben McConnell and Jackie Huba show in this extraordinary book,�people are now the message.�Tens of millions of intrinsically motivated, self-expressive amateur content creators are overturning the old marketing orthodoxies.�Citizen Marketers is a brilliant guide to this new landscape.�It bursts with so many fresh insights and so much smart advice, you'll need a second highlighter."
—Daniel H. Pink, author of A Whole New Mind and Free Agent Nation �"Citizen Marketers has really inspired my thinking and the direction I am taking with my marketing team. Jackie Huba and Ben McConnell have convinced me of the way to engage today's consumer and provide a roadmap for how to do it."
—Cammie Dunaway, Chief Marketing Officer, Yahoo!��Praise for Creating Customer Evangelists:
"[Creating Customer Evangelists] is the new mantra for entrepreneurial success."--The New York Times�"An inspiring and thorough book packed with real-life examples, action items, and insights."--Emanuel Rosen, author of The Anatomy of Buzz��

Most helpful customer reviews

0 of 0 people found the following review helpful.
A changing of the guard amongst key influencers
By Rebecca Clement
In the not-so-distant past, if someone wants to have an impact on the culture at large; launch a new product or win an election their best (and virtually only) bet was engaging traditional print and broadcast media outlets. And whether you were trying to secure an advertising buy or editorial space you also had to deal with "gatekeepers" - those are the editors, producers and sales managers within the media. However, with the continuing rise of the Internet and its democratization of the communication chain - that old-media model is shrinking and eroding daily. Technology and business expert Ben McConnell looks at the juggernaut-like influence and power that has shifted from the old "gatekeepers" to a new class. This new breed of influence peddlers is what McConnell calls Citizen Marketers and it's the title of his book. He defines these individuals as a small group of young, computer savvy hipsters that align their Internet gravitas with any idea, product or brand that happens to fit their particular worldview that day. McConnell stresses that these individuals are influencers in the truest sense since that can quickly mobilize and lead others to action. Soundview highly recommends this book because the powerful phenomenon of citizen marketers will only grow and it can't be ignored.

0 of 0 people found the following review helpful.
Hitting the Nail on the Head
By Dave L. Balter
In typical fashion, Jackie and Ben have written a clear and thoughtful book that's easy to understand and easy to get through. Well worth taking the time to read.

To get their points across, they use a number of well-known examples of "citizens" communicating through online channels, but don't just scratch the surface - they've clearly put on their reporting hats, replacing just web anecdotes for real interviews.

The book falls into the trap of having to "put a name" to the scenarios they see. Concepts like "firecrackers" may help the novice understand a certain type of consumer, but experts won't see the value in another pile of terminology thrown into the marketing void.

Jackie and Ben are purists - and limit themselves to only seeing organic behavior as having value, rather than helping companies understand how they can accelerate and augment what's happening the market. Either way, they are at their finest here and have produced a manifesto that's worth buying for all of your clients.

6 of 10 people found the following review helpful.
HIGHLY RECOMMENDED!
By john moore
CITIZEN MARKETERS is right on trend as a continuation of the CREATING CUSTOMER EVANGELIST message from respected marketers-turned-authors McConnell & Huba. After all, it's the customer evangelist-turned-citizen marketer that's driving much of the social media we are exposed to on YouTube, MySpace, podcasts, and blogs.

McConnell and Huba shed light on the motives, the meanings, and the implications behind why everyday people are creating compelling marketing messages. The book is chock-full of useful case studies of "Citizen Marketing" that every corporate marketing manager MUST read today in order to keep their companies relevant tomorrow. HIGHLY RECOMMENDED!

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Kamis, 11 November 2010

[J574.Ebook] Fee Download Star Wars #1 Lucas Rough Draft, by J. W. Rinzler

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Star Wars #1 (of 8) Lucas Draf

  • Sales Rank: #230046 in Books
  • Brand: Dark Horse Comics
  • Published on: 2013
  • Binding: Comic
  • 32 pages
Features
  • Star Wars #1 (of 8) Lucas Draft Comic Book

Most helpful customer reviews

6 of 6 people found the following review helpful.
What a difference 4 years mad
By Michael McGourty
I really enjoyed this 1st of a series. I'm sure you know that this is based on George Lucas' rough draft treaty of what would become Star Wars episode IV, so I won't bore you with the details of that. What I will say is the 1st issue setting the stage for the rest of the series, kind of like "The Phantom Menace" was supposed to do, thankfully minus JarJar Binks or anyone/thing like him. It's really kind of neat to see what he had in mind in the first place, like I said earlier the fist issue is setting the stage, and I'm really looking forward to reading the rest of the series.

1 of 1 people found the following review helpful.
I loved it, but I love most Star Wars stuff
By Tunist
Tantalizing story line. I'm a huge Star Wars fan and an old comic collector. This however, is the first one I've bought in many, many years and I'm glad I did.

0 of 0 people found the following review helpful.
Ah, [The] Star Wars!
By Meredith
I've been a Star Wars fan for years! I loved the original movies and I even studied a draft of The Star Wars script in a screenwriting class in college. When I saw that people made a comic of the original story idea, I jumped at the chance to read it. I love how the story started out so different from what we saw on film. It shows the creative process. Any Star Wars fan who wants to see "what could have been", this is a chance for you.

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Selasa, 02 November 2010

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Definiteness (Cambridge Textbooks in Linguistics), by Christopher Lyons

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Definiteness (Cambridge Textbooks in Linguistics), by Christopher Lyons

Definiteness is the concept expressed by definite articles such as "the", and also by other expressions such as demonstratives ("this", "that") and personal pronouns. This textbook surveys such expressions in the many languages of the world, and also examines the theoretical literature on this aspect of grammar, to establish what definiteness is and how languages can express it.

  • Sales Rank: #3200352 in Books
  • Brand: Brand: Cambridge University Press
  • Published on: 1999-03-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.98" h x .91" w x 5.98" l, 1.39 pounds
  • Binding: Paperback
  • 404 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

1 of 3 people found the following review helpful.
Useful but heavy read
By Svantevit
This was one of the first books in the series I read of my own accord, and I've revisited it several times since. I bought it mainly because as a teacher of English in the Czech Republic, one of the main difficulties of my learners is the use of the definite and indefinite articles. It's certainly a challenge to read, but very informative. I find the first part, where Lyons discusses traditional approaches to definiteness, like familiarity, identifiability, uniqueness and inclusiveness, particularly useful, as it sharpens one's perception of the elements of definiteness. Another useful realisation that I got from this book was that definiteness is not restricted to definite articles or affixes, but can also be found in other parts of the language system, which made it easier for me to explain it to my students through finding counterparts in their own language.

See all 1 customer reviews...

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