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The Art of Relevance, by Nina Simon
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What do the London Science Museum, California Shakespeare Theater, and ShaNaNa have in common? They are all fighting for relevance in an often indifferent world. The Art of Relevance is your guide to mattering more to more people. You’ll find inspiring examples, rags-to-relevance case studies, research-based frameworks, and practical advice on how your work can be more vital to your community. Whether you work in museums or libraries, parks or theaters, churches or afterschool programs, relevance can work for you. Break through shallow connection. Unlock meaning for yourself and others. Find true relevance and shine.
- Sales Rank: #32832 in Books
- Published on: 2016-06-14
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .49" w x 6.00" l, .65 pounds
- Binding: Paperback
- 196 pages
About the Author
Nina Simon has been described as a “museum visionary” by Smithsonian Magazine for her audience-centered approach to design. She is the Executive Director of the Santa Cruz Museum of Art & History, where she led an institutional turnaround based on grassroots community participation. Nina is the best-selling author of The Participatory Museum, The Art of Relevance, and the popular Museum 2.0 blog. Previously, Nina worked as an independent consultant and exhibition designer with over one hundred museums and cultural centers around the world. Her work has been featured in the Wall Street Journal, the New York Times, NPR, and TEDx. Nina began her career at the International Spy Museum in Washington, D.C.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Nina Simon does a fantastic job of talking about how people relate to each ...
By Kevin Clark
If you work with groups of people at all (audiences, customers, communities, whatever) you should read this book.
Nina Simon does a fantastic job of talking about how people relate to each other and find meaning with clear, strong arguments. It's very tempting, when writing about deep cultural or aesthetic experiences, to overdo it, or to get sloppy with your terms, your thinking, or your argument. Many people writing about this stuff end up declaring that their way is the solution to all of your problems.
This book talks about tricky, elusive, powerful experiences that change lives. But it does it without overstepping the impact that a museum, or any organization you happen to work at, can actually have.
Also the stories are great and the examples concrete. You can learn a lot of useful things on your own terms just from the anecdotes included to illustrate the author's points.
If I were teaching marketing, this is the textbook I would use.
0 of 0 people found the following review helpful.
The must-have guide to true community engagement
By Brenda L Johnston
This is a must-read for anyone working with and within communities. Many people working in organizations that aim to serve communities of any and all types struggle to engage those very communities in deep, meaningful, mutually-beneficial, and long-lasting ways. In "The Art of Relevance", Nina Simon doesn't just tell us how to do this, she shows us. She makes incredibly important points and offers them to the reader in tasty, digestible morsels peppered with intriguing real life examples. This book is an enjoyable page turner that you can't wait to get through and yet want to savor. Nina makes what many find challenging and even impossible to do, possible. She breaks down our own barriers so that we, and our organizations, may become (more) relevant.
3 of 3 people found the following review helpful.
This book is plainly written but OH so thoughtful. ...
By Louis Tenenbaum
This book is plainly written but OH so thoughtful. Based in museums but much wider application is clear. How do you reach new members, patrons, audiences? This book helps you think and test your ideas.
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